Marelli

Visual System Strategy

Starting from the defined objectives, I developed a modular visual system designed to be instantly recognizable and highly adaptable.
The identity combines bold graphic elements, racing-inspired typography and dynamic layouts that reflect speed, precision and technical performance, fully aligned with Marelli’s brand guidelines.

Modularity & Scalability

The system was conceived to be efficient and scalable, enabling rapid weekly content production across multiple competitions.
Templates and motion assets were structured to ensure visual consistency while remaining flexible enough to integrate real-time materials captured on track by Marelli technicians.

AI-Driven Visual Production

I leveraged early-stage AI tools, which at the time were particularly innovative for brand communication, to generate stylized racing visuals.
This approach allowed us to avoid using official GP cars for which image rights were not available, while maintaining a coherent, high-impact motorsport aesthetic free from copyright constraints.

Performance-Oriented Ecosystem

The result is a cohesive social ecosystem that strengthens Marelli’s visibility within the motorsport arena, enabling fast, performance-driven communication across platforms.

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