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For the launch of the new Nardini Gin, Kiwi provided a defined script and overarching creative guidelines aligned with the brand’s positioning.
Starting from this strategic foundation, I developed the visual direction, translating the script into a cohesive cinematic language designed to support the product’s market introduction and digital campaign deployment.
I structured the script into a detailed storyboard and a sequence of key visual frames to define mood, pacing and composition.
This phase ensured alignment between narrative intention, brand values and visual execution, establishing a clear framework to guide production and post production decisions.
Once the visual system was defined, I produced and animated the full launch sequence, integrating the provided bottle footage into a unified narrative flow.
Particular attention was given to product visibility, rhythm and brand emphasis to ensure the final film met campaign standards and digital distribution requirements.