Advertising Specialist with a strong background in art direction, working on digital campaigns shaped by concept, visuals and motion.
A selection of projects that reflect how I approach advertising: starting from a concept, shaping strong visuals, and bringing ideas to life across digital campaigns.
A new vibrant identity for Abarth, using pixel art to reinterpret the brand’s electric future. Always in true Abarth mode.

A Halloween launch film for the new Abarth 600e Competizione, built around the “Scary Good” concept to highlight its electric performance and rebellious attitude.
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